Legal
Privacy Notice
Last updated: March 2026
Last updated: March 2026
Golden Rental (Pty) Ltd is the responsible party for the personal information processed through its website, enquiry channels, application process, support process, and contract administration.
Contact details:
Depending on how you interact with Golden Rental, we may collect:
Golden Rental may process information for the following purposes, relying on the legal bases indicated:
| Purpose | Legal Basis (POPIA) |
|---|---|
| Respond to enquiries and arrange callbacks | Legitimate interest; steps prior to entering a contract |
| Prepare quotes and assess rental applications | Steps necessary to enter into a contract |
| Verify authority, references, business details, and Site suitability | Legitimate interest; contract performance |
| Manage rentals, dispatches, maintenance, collections, and returns | Contract performance |
| Protect equipment, enforce contracts, prevent fraud, and manage risk | Legitimate interest |
| Comply with legal, regulatory, tax, accounting, and recordkeeping obligations | Compliance with law |
| Improve service quality and internal operations | Legitimate interest |
| Send operational communications | Contract performance |
| Send marketing communications (where permitted) | Consent or legitimate interest (with opt-out) |
Some information is mandatory because Golden Rental cannot assess applications, enter into contracts, dispatch equipment, support rentals, or recover equipment safely without it. If required information is not supplied, Golden Rental may be unable to proceed with the enquiry, application, or rental.
Golden Rental may share relevant information with:
Golden Rental will seek to use service providers that are contractually required to safeguard information and use it only for authorised purposes.
Golden Rental keeps information for as long as reasonably necessary for the purpose for which it was collected, for legal compliance, for dispute management, and for business records. As a general guide:
After the applicable retention period, information will be deleted, anonymised, or de-identified where appropriate.
Golden Rental will take reasonable technical and organisational steps to protect information against loss, unauthorised access, misuse, alteration, or disclosure. No transmission or storage system is completely secure, and users should avoid sending unnecessary sensitive information through open channels.
Golden Rental may use software, hosting, or service providers that process information outside South Africa. Where this happens, Golden Rental will seek to ensure that appropriate safeguards or lawful transfer grounds are in place, such as contractual commitments to data protection standards comparable to those required by POPIA.
Subject to applicable law, you may:
| Right | Description |
|---|---|
| Access | Request confirmation of whether Golden Rental holds personal information about you and request a copy of that information |
| Correction | Request correction or amendment of inaccurate, incomplete, or outdated personal information |
| Deletion | Request deletion or destruction of personal information that is no longer necessary for the purpose for which it was collected, subject to legal retention requirements |
| Object | Object to the processing of your personal information on reasonable grounds, unless legislation provides for such processing |
| Restrict | Request restriction of processing in certain circumstances |
| Withdraw consent | Where processing is based on consent, withdraw that consent at any time (without affecting the lawfulness of processing before withdrawal) |
| Complain | Lodge a complaint with Golden Rental's Information Officer or with the Information Regulator |
How to exercise your rights: Requests may be submitted to Golden Rental's Information Officer by email, post, telephone, WhatsApp, SMS, or in person at Golden Rental's principal place of business. Golden Rental will respond to requests within 30 (thirty) days.
No fee: There is no fee for submitting a request to exercise your rights, unless the request is manifestly unfounded, excessive, or repetitive, in which case a reasonable fee may be charged.
10.1 Golden Rental will use contact information for direct marketing only where permitted by applicable law and where explicit, recorded consent has been obtained.
10.2 You may object to direct marketing at any time by contacting Golden Rental using the details in section 1 above, or by using the unsubscribe function in any marketing communication.
10.3 Objecting to direct marketing will not affect your existing rental agreement or service relationship with Golden Rental.
Golden Rental's website may use cookies and similar technologies as described in the Website Terms of Use. You can manage cookie preferences through your browser settings.
If you are not satisfied with Golden Rental's response to a privacy concern, you may lodge a complaint with:
The Information Regulator (South Africa)
Golden Rental's PAIA Manual, as required by Section 51 of the Promotion of Access to Information Act 2 of 2000, is available:
The PAIA Manual describes the categories of records held by Golden Rental, the process for requesting access to records, and the applicable fees.
Golden Rental may update this Privacy Notice from time to time. The latest published version applies from the date on which it is posted. Where material changes are made, Golden Rental will take reasonable steps to notify affected data subjects.